Sigma Owned Business Spotlight

Not Cho Cheesecake

Sweet Beginnings

Not Cho Cheesecake was born out of a vision to craft a premier dessert destination in Oklahoma, with the ambition to foster generational wealth and boost the local economy.

Founded with a passion for exceptional baked goods, the business offers a mouthwatering selection including cheesecakes, cinnamon rolls, cupcakes, cookies, sauces, gift cards, and even branded shirts.

Overcoming Challenges

Every entrepreneurial journey has its hurdles, and for Not Cho Cheesecake, a significant challenge was standing out in a market dominated by established chains and franchises. The owner, who has had to juggle quality control, company growth, and marketing efforts, faced time constraints and stiff competition.

But with determination and creativity, these challenges were met head-on. The business leveraged social media to expand its reach, gaining exposure and generating buzz. Collaborations with other business owners and chambers of commerce also played a crucial role in overcoming these obstacles and driving growth.

Making a Local Impact

Not Cho Cheesecake isn’t just about delightful desserts; it’s also deeply committed to the local community. The business has become a cornerstone of its block, attracting customers who now regularly frequent the area.

They are active in sponsoring local schools and events, and they offer baking classes for both children and adults. These classes go beyond baking, focusing on entrepreneurship and maintaining mental wellness to help participants excel in their goals.

A Promise Fulfilled

The driving force behind Not Cho Cheesecake is a heartfelt promise. The owner, Glen Whitaker, pledged to his late wife, Shoshianna Moore, who co-founded the company, to elevate the business to the heights they both dreamed of and to pass it on to their children. This promise fuels their dedication and resilience.

Looking Ahead

The short-term goal for Not Cho Cheesecake is to establish a successful location in Houston.

Looking further into the future, the vision is to expand into a franchise with multiple locations across the region and the nation.

Words of Wisdom

For fellow minority entrepreneurs just starting out, the advice is clear: “Create a sound business plan, utilize available resources, prioritize marketing and customer service, and ensure that your product or service is of high quality.”